How to leverage your limits to unlock innovation
This was Jay Kiew’s opening keynote for DisruptYVR10.0 in November 2024.
Walmart. K-Mart. Target.
What do these three retailers have in common?
It's the 1950s, shortly after World War II.
Solomon Price, a lawyer from the Bronx, finds himself in San Diego, a small city of 150,000 people.
As Sol identifies - and leverages the traditional limits of retail industry - he begins to create an entirely new category of retailer.
These organizations all have one thing in common; they followed in Sol's footsteps.
In my latest mini-keynote (9 min), Leveraging Our Limits, discover the story of Sol, founder of Costco, who revolutionized the retail industry.
“Most people think our limits hold us back.
But the truth is that they set us free.”